Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

This book systematically summarizes the business strategies of global companies that are addressing the rise of emerging countries. While in the past, textbooks on international management and global business theory were mainly based on developed countries, this book is characterized by a primary focus on strategies for emerging countries, where the business environment is quite different from that of developed nations. Among these emerging countries, China and India are discussed because they are believed to be the two chief economic powers of the twenty-fi rst century. The book contains case studies of companies operating in those countries to allow readers to obtain some understanding of how business fields differ from those in developed nations.